Q2 2025
Inaugural Performance Report
Client: OptiSeal WSM (by OptiSeal Australia Pty Ltd)
Agency: Jet Set Edit
Period: April 1 – June 30, 2025
Submission Date: July 27, 2025
Executive Summary & Performance Overview
Q2 2025 Success Story & Key Achievements
📈 Performance Highlights
🎯 Engagement Rate Summary
Current Agreement
(Likes + Comments + Shares) ÷ Followers × 100
Proposed New Agreement
(Likes + Comments + Shares + Saves) ÷ Reach × 100
💡 Current formula determines bonus eligibility | New formula includes saves and reach metrics
👥 Follower Growth Summary
📈 Steady growth achieved | Final count: 60 followers on June 30, 2025
Key Achievements
Contract Target Exceeded
Achieved 517% engagement rate vs. 5% target - 10,340% above target
Strong Content Performance
Top post achieved 11.19% engagement rate with 438 reach
Consistent Growth
Follower growth of 3.4% with steady engagement across all 7 posts
Performance Insights
Content Strategy Success
Project showcases and team introductions driving highest engagement
Industry Benchmarking
Performance exceeds B2B industry average of 1.5% engagement rate
Audience Quality
High engagement indicates strong connection with target audience